using internet marketing to grow your business
Your landing page is a crucial part of getting customers to take action after clicking on one of your AdWords ads. There’s a good chance that they didn’t read too much of your ad, so a lot of your persuasion needs to take place on your landing page. And you didn’t really have much space to get your message across in a ridiculously short text ad, did you?
Another crucial element of your Google AdWords campaign is the ad itself. You only have so many characters available to express yourself, set the searcher’s expectations on your offerings, and get the searcher enticed to click.
I will discuss the best strategy, writing the ads, standing out from the competition, and testing.
From MarketingSherpa: Four Strategies to Bend Rules on Landing Pages and Double Conversion Rates
I wish they would have cited me in the places where it was me talking, but I’ll take it. Our team is very proud of this.
The lesson: There are times to follow best practices, and there are times to bend the rules a little. And when you have conclusive data to back it all up, you get industry coverage.
A crucial part of running an AdWords campaign is selecting relevant and profitable keywords. The wrong keywords can suck away your budget faster than you can say, “No, Google!” leaving you with absolutely nothing in return.
I will list a few tips for finding keywords to use in your AdWords campaigns, how to organize those keywords for maximum effectiveness, and how to enter those keywords into the system without screwing yourself over.
In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign. There are many roadblocks that Google has in your way that can waste you a lot of dollars. Running a search campaign often is not as simple and intuitive as you would think.
Oh yeah, and my posts will be based on setting up a fake advertisement for marble toilets.
Google likes for you to think that advertising on its AdWords platform is simple. Getting started on AdWords is easy enough, but getting great business results from it is not easy at all.
I’m not going to cover the exact mechanics of running an AdWords campaign in this post, but I am going to tell you what you should expect.
Hilarious video brought to us by the folks at Bring the love back. Consumers are looking for a relationship with your business. They want for you to do well because they have a vested interest in you. Just be sure to listen when they’re offering advice. Technorati Tags: Advertising, bring back the love, consumer, funny, [...]
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.
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