using internet marketing to grow your business
I have a dream of a glorious website system. One that will tie all channels together and show marketers a clear picture of what’s happening. A system that has an opinion on what the best practices are. A system that is human compatible, not just web server compatible.
The analysts call it an online marketing suite. And apparently I have quite a bit to say about online marketing suites. Read on for the opine.
On Tuesday, I posted instructions on measuring organic keywords that send traffic to a given web page. At the end of the post, I gave the caveat that the traffic reported to you isn’t necessarily for just that page.
So what do you do if you want to know a more precise number of visitors referred to a given page by organic search? Fortunately, there is a way to get to that number in Google Analytics. But again, it’s not very easy to get there. I will show you the way.
Let’s say that you optimized a page for [blue widgets], are now ranking for the term, and you want to see if it’s driving any traffic.
Google AdWords lets you measure your PPC keyword traffic easily, but it’s not so obvious how to do the same for organic keywords in Google Analytics. Let me show you what I think is the best path to setting up a report.
A couple weeks ago, I stumbled upon a slightly controversial blog post about an industry issue just after it was posted. It generated 108 comments, and I’m sure that thousands of people viewed it. Many people read some of the comments, and mine was there first. My comment also included a link to my blog post in response, which I drafted up as quickly as possible.
Read on for actual results of what this did for the open source project that I manage.
Web analytics can be very powerful, but only if customized to meet your site’s unique needs. Many believe that it’s just a tool to see how many people visited, which becomes quite trite after looking at that data a couple times. You’ll probably say, “Hmm, 500 people visited this week.” But how does knowing that really help?
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.
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