Posts About Branding

Using FeedBurner? Why you should use their MyBrand

Tuesday, July 14th, 2009

I am a fan of FeedBurner. But URLs are permanent.

What happens when you have visitors subscribe to a standard feeds.feedburner.com URL?

  • People subscribe to a URL owned by Google.
  • If you want to discontinue the use of FeedBurner, you’ll lose those people because you don’t own the feedburner.com domain.

Read on to find out how to avoid these problems.

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Healthy Self-Knowing Builder

Tuesday, December 16th, 2008
I took the 43 Things Personality Quiz and found out I’m a

Healthy Self-Knowing Builder

I’ve been a fan of 43 Things for a while. On their site, you add your goals—no matter how big or small they are—and 43 Things connects you with a community of people who are trying to accomplish the same goals.

They added a simple quiz to their site today. I liked how simple it was to get an amusing answer. It was just a matter of checking of some check boxes of things that I’ve accomplished in my life. In exchange, they let me know about their new book and gave me some code that I could paste in my blog to help spread the word.

A very nice branding opportunity and a way for them to get the word out about their new book. And it was set up in a format that would resonate with their audience. I like it.

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Book review: The Brand Gap

Wednesday, March 19th, 2008

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Marty Neumeier’s The Brand Gap is a quick read that leaves you with a lot. Neumeier left behind prose for this one and presents his ideas in a presentational “white board” format. Once you’ve flipped through, you’ve learned what a brand really is and how to create an effective [...]

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Eating your own dog food

Tuesday, February 19th, 2008

If you think about the way certain people within your company work, you’ll realize that it’s easy for employees to be removed from customers and even their companies’ own products and services. In a lot of cases, I think the most removed people are in marketing, IT, and senior management.
While it’s not realistic to close [...]

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Creating a logo

Monday, December 31st, 2007

I complained earlier that I had no branding on my blog, which is still true. But the big hold-up was in my getting off my ass and choosing a logo. Guess what… it’s finally done!

I spent a lot of time deciding on which of my doodlings to use for a logo. Let me explain how [...]

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My blog’s lack of brand

Wednesday, December 12th, 2007

Right now, I feel like the barber with a bad haircut. I’m giving tips about Internet Marketing, yet I’m using a blog with the default WordPress theme.
I wouldn’t be surprised if people think that I’m a spammer.
Sure, I’ve got my reasons for appearing so slavish. I’m busy doing work for clients. But for you as [...]

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