Posts About Email Marketing

With web pages on your website, you can make changes on the fly. If you find a mistake, broken link, or whatever, you can change it immediately and stop the bleeding. It’s a very malleable medium.

But with email marketing, you’re essentially sending out copies of your message to everyone’s inboxes. If you make a mistake, there is no turning back. It’s very analogous to print publishing. You’re stuck with the final production release.

My advice: double- and triple-check your emails’ spelling, message, phone numbers, and links before you send. Click on the links. Call the phone numbers. Be the customer. You can’t take it back, unless you want to send an apology email (which only adds to your customers’ annoyance).

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I loathe seeing notes like these at the bottom of emails.

Note: Please do NOT reply to this e-mail, as the message will be undeliverable and we are unable to respond to your reply from this address. If you have questions regarding this notification, please visit the FAQ link provided above. If you would like to contact [Company Name], please visit our Help page.

Or even better, messages from noreply@company.com.

You probably feel this way too. Read on to understand more about why.

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I’ve received a record number of commercial email in my inbox this week. Some of it has been unsolicited, some of it not. Much of it has not been very targeted to my personal preferences.

This is an indication that marketers are starting to get desperate. More importantly, this changes the game for you.

Read on to find out what you can do about it.

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