using internet marketing to grow your business
The beautifully-designed source code control site GitHub has the best explanation of Gravatar yet:
You’ll notice that they don’t really explain it. They show the info that you need to know and help you get to the next step, which is gravatar.com. And gravatar.com does a really good job of explaining how it works.
Sometimes the best way to explain something is to not explain at all.
I wrote last week about showing, not telling. But I didn’t give any examples. Well, here you go.
They give us a sentence, 6 bullet points, and a dead-simple diagram showing what it does. They even show us a video demo that was created using the product itself. Brilliant.
Read on for 2 more examples.
This is a story that I want to believe about where business is headed in the next few decades.
Umair Haque @ Daytona Sessions vol. 2 – Constructive Capitalism from Daytona Sessions on Vimeo.
I like the idea that idealists will lead the real innovation/revolution. We’re already seeing it out of companies like 37signals and Google.
Spare 50 minutes and give this one a watch.
A piece of advice I gleaned from my Creativing Writing professor in college: be a big spender. When he was teaching us how to write creative works, he encouraged us to work hard on every piece that we wrote.
If you have a big idea, do it now. Don’t feel like you have to save your best stuff for later. And don’t put it off. If you get in the practice of coming up with great ideas, then you will find ways to outdo yourself later.
It’s funny how some lessons can stick with you years later.
If you’re into marketing at all (which I’m trying to teach you about), you need to be producing all kinds of social artifacts. There are a lot of tools out there that you need to be learning. A lot of them are online.
I will be sharing ideas about the more common social artifacts: video, audio, articles, presentations, blogging, and document sharing.
I know that many of you already read Seth Godin’s blog, and you probably already saw his post about making a living online.
If you haven’t taken the time to download and read 279 Ways to Overnight Success yet, I am another person telling you to do it. If you’re doing any kind of social media (blog, Facebook, Twitter, flickr, etc.), then you’ll want to read it.
I really like this idea about management, transcribed from a 1986 speech by Richard Hamming:
When your vision of what you want to do is what you can do single-handedly, then you should pursue it. The day your vision, what you think needs to be done, is bigger than what you can do single-handedly, then you have to move toward management. And the bigger the vision is, the farther in management you have to go.
The bigger your vision is, the bigger the ship that you need to steer to get to that vision. Just this idea alone can tell you where you need to go in your career and whether you’re on that ultimate goal.
It can also be a criticism of leaders that have no vision. Why are managers in their current positions if they have no vision of where to go?
I was pleased and surprised to see my alma mater Capital University doing a social media campaign. And it’s actually pretty good.
ESPN (and any other sports production, really) inundates you with statistics. They do a great job of pulling up numbers that are relevant for any given moment and use them to diagnose problems and identify opportunities.
Let’s take a look at how you can use them as inspiration for the numbers part of marketing.
I’ll be first to say that time is my most precious resource. If I’m not using it as wisely as possible, I feel guilty. If I perceive anything to be a waste of time, I feel anxious and irritated.
Being 28, I didn’t feel this a few years ago. But now I just can’t seem to be bothered by anything that takes up my time.
This can be a flaw. The worst thing that’s happened is that I hadn’t tried much new lately. But I finally cracked open David Allen’s Getting Things Done, and it was terrific reading up on some refreshing new ideas.
Have you been putting off trying something new? What can you do to push yourself to try it out?
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.
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