Archive for the ‘Inspiration’ Category

Web registration forms are important. These forms are often an early part of your visitors’ experience on your website. If these forms are too cumbersome, your visitors will remain just visitors, instead of going to the next level in the relationship.

I’ve noticed some cool innovations in registration forms, so I thought I’d be nice and share.

First, I’ll be talking about a pleasant experience that FreshBooks provides during their online registration process. Read the rest of this entry »

Yesterday, Seth Godin spoke to over 2,000 listeners about the principles of his new book, Meatball Sundae. If you’re in business and haven’t read any of Seth’s work, you need to start now, grasshopper!

Instead of trying to recap it myself with few notes, I’ll have to defer to Chris Hoskin’s recap of the webinar. Really, this recap tells it how it is. Read and learn.

I must repeat the question once more: What can you start doing today that will make a huge difference 10 years from now? Humble yourself and leave your thoughts in the comments.

Ramble: It’s weird to hear myself say that I’ve attended 2 excellent webinars in 2 weeks, but it happened. These webinar folks must be learning that droning on about uninteresting topics is yesterday’s news. Either that, or I’ve learned how to screen out the bad ones!

When you start an online store, sales will start out slower than you could imagine.

If you’re off to a slow start in your e-commerce venture, rest assured that it took Amazon 7 years to report a profitable quarter.

Who else had to hang in there? An archived Google Answers topic shows that these companies had to have their share of patience. Read the rest of this entry »

I attended an excellent webinar on Thursday, hosted by Marketing Experiments.

A key takeaway from the presentation:

Stop bragging. It’s disgusting.

Craft every element of your marketing campaigns around the value that you bring to your customers. Don’t brag about yourself. Nobody wants to hear it.

Allurent is taking online catalogs a step further with Flash. Adobe’s Edge newsletter links to a video demo of the upcoming Allurent Desktop Connection software. Read the rest of this entry »