using internet marketing to grow your business
There are 2 extremes to choosing how to brand your product. You can either use plain-speak to describe it or make up a mystical brand name that may have little to do with the product itself. There are trade-offs to each approach, especially when SEO is concerned.
Let’s explore the options and see how it affects SEO
Paul Boag, a fairly famous Web guy, claimed to not get the value of SEO. I can’t blame him sometimes after I see what SEO agencies pull on companies.
But when done properly, I’d argue that SEO can help. It’s not just about making a “semantic” website, a skill that web designers tout way too often. There are some ways that SEO can help with the user experience when done the right way.
On Tuesday, I posted instructions on measuring organic keywords that send traffic to a given web page. At the end of the post, I gave the caveat that the traffic reported to you isn’t necessarily for just that page.
So what do you do if you want to know a more precise number of visitors referred to a given page by organic search? Fortunately, there is a way to get to that number in Google Analytics. But again, it’s not very easy to get there. I will show you the way.
Let’s say that you optimized a page for [blue widgets], are now ranking for the term, and you want to see if it’s driving any traffic.
Google AdWords lets you measure your PPC keyword traffic easily, but it’s not so obvious how to do the same for organic keywords in Google Analytics. Let me show you what I think is the best path to setting up a report.
Want to see how horrible it is when you overdo your keyword optimization? Tell me how long you can honestly pay attention to this article about what to look for in an SEO consultant. I laughed out loud as I read it. My favorite sentence: Many SEO consultants offer more SEO services than just content [...]
Everyone wants to rank better in Google and has that dream search where they want to be #1. The scarcity there creates the problem. There’s only one #1 spot, and everyone wants to be there.
Read on for my altruistic view on SEO.
One of the biggest mess-ups for web designers is the design and maintenance of URLs. Poor planning and design of your site’s URLs can lead to some missed opportunities for Search Engine Optimization (SEO) over the long-haul.
Your landing page is a crucial part of getting customers to take action after clicking on one of your AdWords ads. There’s a good chance that they didn’t read too much of your ad, so a lot of your persuasion needs to take place on your landing page. And you didn’t really have much space to get your message across in a ridiculously short text ad, did you?
Another crucial element of your Google AdWords campaign is the ad itself. You only have so many characters available to express yourself, set the searcher’s expectations on your offerings, and get the searcher enticed to click.
I will discuss the best strategy, writing the ads, standing out from the competition, and testing.
Bill Tancer from Hitwise released some interesting analysis of the most popular search terms on Google. And you may be surprised with what the most popular terms look like on a graph.
Let’s take a look at what this means for you.
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.
You are currently browsing the archives for the Search Marketing category.