Posts About Search Marketing

Have a local business? WebProNews released stats today, showing that people now prefer using search engines to find businesses over the Yellow Pages. It’s currently by a small margin, but the trend is showing that the margin will get larger.

Just over a month ago, I advocated that local businesses optimize their web presence for local search results on Google, Yahoo!, and other search engines. This data just backs that up.

Seriously, give it a read if you haven’t already.

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From MarketingSherpa: Four Strategies to Bend Rules on Landing Pages and Double Conversion Rates

I wish they would have cited me in the places where it was me talking, but I’ll take it. Our team is very proud of this.

The lesson: There are times to follow best practices, and there are times to bend the rules a little. And when you have conclusive data to back it all up, you get industry coverage.

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A crucial part of running an AdWords campaign is selecting relevant and profitable keywords. The wrong keywords can suck away your budget faster than you can say, “No, Google!” leaving you with absolutely nothing in return.

I will list a few tips for finding keywords to use in your AdWords campaigns, how to organize those keywords for maximum effectiveness, and how to enter those keywords into the system without screwing yourself over.

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Nobody likes being scammed. But there are plenty of “professionals” out there that know so little about their craft that they tell you lies without even realizing it. Search marketing is one such area riddled with scammers because very few understand how it all works.

Without further adieu, here are 5 signs that a so-called SEO is taking you for a ride.

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Over the past decade, Google has become the “answer engine.” When someone doesn’t know the answer to a question, the default answer has become, “Google it.” As you are aware, people are increasingly using the search engines to find products and services as well.

So now businesses are turning to SEO, or search engine optimization. As a business owner, how do you get started? This is a scary area to dive into because SEO is still a very new practice. And doing the wrong thing can get you banned from the search engines, therefore hosing your whole strategy.

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The #1 question that I get is, “How can I advertise my business on the Internet for cheap or free?” We all have limited budgets and want to spend as little on advertising as possible, while still getting the word out.

I recently received this question from Dr. Vanessa Anderson, owner of Discover Chiropractic in Moline, Illinois. I figured that I could give her a few “first steps” for her to take. And, being the good guy that I am, I figured that I would share with you as well.

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As a person trying to promote your website, the Google Toolbar can be your friend and your enemy at the same time.

Here are some things to be conscious of.

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In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign. There are many roadblocks that Google has in your way that can waste you a lot of dollars. Running a search campaign often is not as simple and intuitive as you would think.

Oh yeah, and my posts will be based on setting up a fake advertisement for marble toilets.

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Google likes for you to think that advertising on its AdWords platform is simple. Getting started on AdWords is easy enough, but getting great business results from it is not easy at all.

I’m not going to cover the exact mechanics of running an AdWords campaign in this post, but I am going to tell you what you should expect.

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Here’s a serious question to ask yourself. How much do I rely on Google for my business’s success? If Google banned your site from their search results today, what would happen to your business? You probably have a serious problem if Google rankings determine whether you live or die. You hear stock analysts preach about [...]

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