Online marketing suite: I have a dream
Friday, August 28th, 2009I have a dream of a glorious website system. One that will tie all channels together and show marketers a clear picture of what’s happening. A system that has an opinion on what the best practices are. A system that is human compatible, not just web server compatible.
The analysts call it an online marketing suite. And apparently I have quite a bit to say about online marketing suites. Read on for the opine.


As a user of the Web, you’re probably familiar with CAPTCHAs. They’re the little word puzzle with the squiggly letters that you are required to type in when signing up for various services.
The game has changed. Ben Schneiderman coined this era as “the new computing.” Our expectations of technology are not based on what’s under the hood. They’re now based on what the technology can do for us. Instead of trying to replace us with robots, we’re now using technology to help us do our jobs better.