Posts About Tools

FeedBurner URL design tip

Wednesday, January 6th, 2010

In case you weren’t aware, you can create a FeedBurner URL with a forward slash in it. I like this because you can design subfolders off of a main folder. Combine with MyBrand, and you have a rather intuitive system for feed URLs.

Read on to find out more about what this means for your site and its visitors.

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My first social artifacts

Monday, November 9th, 2009

In my first major attempt to show, not tell, I’ve been working on a screencast series for the ColdFusion on Wheels framework. Once a week, I sit down for a couple hours to record and edit a 5-10 minute screencast demonstrating a feature of the project.

This series has led to quite a few compliments, and people are watching and subscribing to the videos on our site, on YouTube, and on Vimeo.

Read on for more details.

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Online marketing suite: I have a dream

Friday, August 28th, 2009

I have a dream of a glorious website system. One that will tie all channels together and show marketers a clear picture of what’s happening. A system that has an opinion on what the best practices are. A system that is human compatible, not just web server compatible.

The analysts call it an online marketing suite. And apparently I have quite a bit to say about online marketing suites. Read on for the opine.

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Gravatar: A profile picture that follows you around the Web

Wednesday, August 26th, 2009

Blank Gravatar Have you ever seen one of these little guys next to your blog comment? Have you ever wondered how you could get your picture to show up like some other commenters seem to have the ability to do?

Well, these little guys are called Gravatars. And I’ll tell you a little about how they work and how you can get one.

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Information as payment

Wednesday, August 5th, 2009

You may be unaware that you actually do pay for free services on the Web. The form of payment isn’t always obvious: your personal information.

There are a couple lessons to be learned here. Read on.

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Using FeedBurner? Why you should use their MyBrand

Tuesday, July 14th, 2009

I am a fan of FeedBurner. But URLs are permanent.

What happens when you have visitors subscribe to a standard feeds.feedburner.com URL?

  • People subscribe to a URL owned by Google.
  • If you want to discontinue the use of FeedBurner, you’ll lose those people because you don’t own the feedburner.com domain.

Read on to find out how to avoid these problems.

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Social artifacts

Tuesday, June 16th, 2009

If you’re into marketing at all (which I’m trying to teach you about), you need to be producing all kinds of social artifacts. There are a lot of tools out there that you need to be learning. A lot of them are online.

I will be sharing ideas about the more common social artifacts: video, audio, articles, presentations, blogging, and document sharing.

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Flock: the social media browser

Friday, March 27th, 2009

Flock

When you spend a large portion of your day online, you probably need a couple different web browsers for the different parts of your life. It was pretty embarrassing one time when I opened a web browser during a client meeting and it loaded up a page from the OkCupid dating site. Oops!

I solved this problem with a web browser called Flock. Read on to find out how it helps.

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Book review: Getting Things Done

Monday, March 23rd, 2009

I finished and implemented Getting Things Done, a book and organization system by David Allen, a couple weeks ago. There are entire sites and dedicated blogs about GTD, so I feel a little outnumbered in trying to give it a review that does it justice. So I’ll just share what it has done for me.

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Simple reputation monitoring with Google Alerts

Monday, February 9th, 2009

Google Alerts

Why not go to Google Alerts and set up some alerts for your name and business name? Google will email you every time it finds a page on the Web talking about you or your business.

Bonus tip: link alerts

Also set up link alerts for your website. So if I wanted an alert for every time Google finds a link to this website, I’d enter this as an alert:

link:www.clearcrystalmedia.com

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