Posts About Tools

Simple reputation monitoring with Google Alerts

Monday, February 9th, 2009

Google Alerts

Why not go to Google Alerts and set up some alerts for your name and business name? Google will email you every time it finds a page on the Web talking about you or your business.

Bonus tip: link alerts

Also set up link alerts for your website. So if I wanted an alert for every time Google finds a link to this website, I’d enter this as an alert:

link:www.clearcrystalmedia.com

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How to optimize your blog

Thursday, December 4th, 2008

I’ve mentioned some of these tips before, but here are a few quick wins for optimizing your blog and getting the word out. With these tips, you’ll get your blog indexed by search engines faster, publicized in multiple places, and ranked higher in search engines. All that you need to do after following these tips is create the killer content!

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Use photos from Flickr to jazz up your blog posts and presentations

Monday, November 24th, 2008

Yahoo! photo-sharing site Flickr is a vast collection of imagery captured by talented photographers. And there’s a great way that you can tap into the community’s talent to improve your presentations and blog posts with better imagery. Even better, you won’t be breaking any copyright laws if you follow these steps.

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Use GrandCentral for a free business line

Tuesday, October 14th, 2008

Google-acquired GrandCentral offers a high tech “phone number for life.” The service is currently free, so why not use it to get a separate phone number for your business?

I set up a business line on GrandCentral a year ago and have received several inquiries from posting the number online. Plus it’s nice to know that a call is business-related when it comes through on my cell.

Read on to find out more about GrandCentral.

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Tip: Add a triple-tap AC adapter to your laptop bag

Saturday, October 11th, 2008

Per Matt Cutts’s post a year ago, I purchased a “triple-tap” AC adapter to put in my laptop bag.

Now when I’m at an airport or coffee shop with my laptop and need to plug in, I’m almost guaranteed an electrical outlet. If an outlet is completely filled, all I need to do is ask someone if they mind splitting the outlet with me.

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My usability presentation next week

Wednesday, July 23rd, 2008

Columbus Digital Adobe User Group

I will be presenting about “discount usability” next week at the Columbus Digital Adobe User Group presentation night. Come for some food and networking opportunities and stay for 2 presentations about usability and accessibility.

The gist of the presentation: You can cheaply figure out where the biggest usability pitfalls are on your website. This type of analysis helps you identify areas where your site’s design is not performing as well as it could be. Learn how to do it yourself. No need to hire an expensive usability lab to do this high ROI activity.

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A few facts about the Google Toolbar

Monday, June 9th, 2008

Google Toolbar says,

As a person trying to promote your website, the Google Toolbar can be your friend and your enemy at the same time.

Here are some things to be conscious of.

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Optimizing your web content

Monday, March 31st, 2008

I’ve been focusing a lot on optimization lately. If you think about it, there are 2 ways that you can increase business results on your website. You can pay more to throw more traffic and more eyeballs at it. Or you can optimize its content so that visitors are more likely to become customers. One [...]

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Product Review: Use FeedBurner to supercharge your RSS feed

Tuesday, January 29th, 2008

Ahh, the good old saying, “If you can’t measure it, then you can’t manage it.” Google’s FeedBurner service helps solve this problem with your RSS feeds (What the hell is RSS?), and it adds some really cool features along with it. Technorati Tags: atom, Blogging, feed, feedburner, feeds, google, review, rss, Technology, tool, Tools, web

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Come up with your own color palette

Thursday, January 3rd, 2008

Now you can provide your graphic designer with your own color palette, using Adobe Labs’s Kuler. Kuler makes creating a color palette easier than you can imagine. Hell, you may even find yourself having fun with it! Technorati Tags: adobe, color, design, flash, kuler, palette, tool

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