Posts About Design

HTML tip: Keeping some words together

Friday, November 7th, 2008

As HTML knowledge is becoming more and more important for marketing in general, it would behoove you to know some of the ins and outs of HTML.

That said, here’s a little trick. It involves keeping some of your words together, even if they span across more than one line. This is done by using non-breaking spaces.

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Font Conference

Monday, October 13th, 2008

A funny video featuring everyone’s favorite fonts in a conference. Watch as they battle Ransom Note to get Courier back. Thanks, Comic Sans! (I never thought I’d ever be thanking that horrible font.)

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Tip: Add a triple-tap AC adapter to your laptop bag

Saturday, October 11th, 2008

Per Matt Cutts’s post a year ago, I purchased a “triple-tap” AC adapter to put in my laptop bag.

Now when I’m at an airport or coffee shop with my laptop and need to plug in, I’m almost guaranteed an electrical outlet. If an outlet is completely filled, all I need to do is ask someone if they mind splitting the outlet with me.

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Designing by committee

Thursday, July 31st, 2008

Most things should not be designed by committee. This is what you get. While funny, there is a lot of truth that rings from it.

Committees are OK for some things, but not the design process.

Take it from experience. In terms of Internet Marketing, the worst thing that you can do is design a website by committee. The fewer the people involved in the process, the better.

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What else does your message say?

Monday, July 21st, 2008

I submitted a support ticket on behalf of a client today in their e-commerce system. After filling in the fields and submitting the form, I got this message:

In very alerting red text: \"Your support request has been submitted.\"

At first, I thought I had made a mistake. An exclamation point icon? Bold red text? All of these visual cues tell a completely different story than what the message says.

What do your messages really say in context with visuals? And do you really want for your message to make someone feel undeserved panic, even if it’s just for a couple seconds?

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Product design: utility vs. focus

Tuesday, April 29th, 2008

Swiss Army Knife vs. Corkscrew

A reversible belt that I own recently got me thinking about product design. Its extra utility has made my experience as a belt-wearer kind of unpleasant.

What does this have to do with product design? Read on to find out.

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Optimizing your web content

Monday, March 31st, 2008

I’ve been focusing a lot on optimization lately. If you think about it, there are 2 ways that you can increase business results on your website. You can pay more to throw more traffic and more eyeballs at it. Or you can optimize its content so that visitors are more likely to become customers. One [...]

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Web accessibility: another thing to worry about

Tuesday, March 4th, 2008

Most web designers and web developers ignore accessibility. Now that Target is being sued for not having an accessible web site, the bar is going to be raised for your own site as well. Yes, this is yet another thing to worry about. And no, you should not half-ass it. If you cater to those [...]

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FreshBooks’s helpful web registration forms

Sunday, February 3rd, 2008

Web registration forms are important. These forms are often an early part of your visitors’ experience on your website. If these forms are too cumbersome, your visitors will remain just visitors, instead of going to the next level in the relationship. I’ve noticed some cool innovations in registration forms, so I thought I’d be nice [...]

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Design first

Wednesday, January 30th, 2008

I’m working on building an elaborate marketing and e-commerce system. I just don’t feel like anyone has done it right, so I’m taking a stab at it.

Here’s why I think the other software vendors have done such a poor job: lack of design in their process. I intend to make a system that’s pleasant and easy to use, that “gets out of the way” of users’ tasks. And I’m not going to get there without design.

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