Posts About Writing

Friday reading: writing web copy

Friday, November 16th, 2007

You don’t actually work on Friday, do you? Yeah, I didn’t think so! Every Friday, I’ll post links to interesting articles I’ve run across on the Web. This week, let’s focus on writing for your customer. We We Calculator: Enter the URL for a page on your site, and see how often you talk about [...]

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5 guidelines for commenting on your customers’ blogs

Wednesday, November 14th, 2007

Studies have revealed that most blog and wiki readers never comment or contribute. In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. As a marketer, this presents a great opportunity for you. Blog comments and forums. [...]

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