Friday reading: writing web copy

You don’t actually work on Friday, do you? Yeah, I didn’t think so! Every Friday, I’ll post links to interesting articles I’ve run across on the Web.

This week, let’s focus on writing for your customer.

• We We Calculator: Enter the URL for a page on your site, and see how often you talk about yourself. How often do you address your customers’ needs? (Hint: You want more of the latter!)
• Advice for CMS Users: This article does a great job of telling you how to write for your audience on the web.
• Online Copywriting 101: The Ultimate Cheat Sheet: A useful resource by Future Now that links to great articles about writing copy for the web. (They’ve also written a second part.)

I am a blog junkie, so I’m hoping to help you find new ideas every week. Be sure to leave a comment and let me know about the gems you’ve found.

Technorati Tags: communications, copywriting, customer-centric, pr, web, Writing

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