Also, do you think the article represents you well as a professional?

Hi Sharon, that is the point. Many companies use terms on their sites that do not reflect what your clients or potential clients are searching on. There are several great ways to determine  that and you mentioned two. There are other tools as well that will help show you terms that people are searching and the search volume.  You may be in a very small niche and the volume may be low but that does not mean it is a bad term for you.

The SEO consultant can help to make sure that your site is properly optimized. That is the meta tags are set up correctly and that you use the terms correctly in your content.

Meta tags are used by the search engines to quickly see what your page is about. Then they compare the content to the tags to see if what you said the page was about is true in order to determine how relevant the page is to the keywords in you meta tags.  If your keywords are not relevant to the content on the page you will not show up in the search results.

Two big mistakes folks make (their are more than 2!) with meta tags:

1. they use the same meta tags for every page on their site. Very bad.
2. they stuff the keyword meta tag with every keyword they can think of.  Very very bad.

Rule of thumb: if the keyword is not in the content don’t put it in the tag.

You can have the most optimized page on the internet but if you do not have one way links to your site you will not carry much weight and will not show up in search results.

Hope this helps.

The point though is that this can be overdone. If you write for the search engines and not people, you end up writing something like that ridiculous article. Also, search engines are sensitive to “over-optimization” of keywords and will lower your ranking if you overdo it.

The example that I link to in my post illustrates someone who is just clueless. He is actually hurting himself with his “SEO” efforts.