Mini-series: How to run an AdWords campaign

I am going to write a mini-series on setting up and running a fake Google AdWords search campaign. Think mini-series like The Jacksons: An American Dream, only with an abusive blogger instead of an abusive father.

Chances are, your advertisement isn’t going to run smoothly when you start it up. I’m going to help you reduce your chances of wasting money. Believe me, Google is definitely ready to collect it.

Here are the steps that I will describe and illustrate:

  1. Keyword research
  2. Writing ad text
  3. Creating landing pages
  4. Maintaining your campaign
  5. Reporting and metrics

How generic would this be if I didn’t have something to advertise? So, to make things interesting, I will be creating a fake campaign for marble toilets. And I’m going to DOMINATE. Just you watch.

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This entry was posted on Thursday, May 1st, 2008 at 3:38 pm and is filed under Advertising, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Mini-series: How to run an AdWords campaign”

  1. My mistake: on writing blog entries Says:
    May 28th, 2008 at 8:49 am

    [...] those of you who have been following along, that means that my mini-series about running an AdWords campaign is not going to be a series of blog entries, but rather a series of articles. Something [...]

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