Write ahead

April 8th, 2008

I’ve always wondered how some bloggers do it. How do they consistently release stories? For me, inspiration has always come in spurts. When I write one good post, I more than likely can write 10 more quality posts in the same sitting.

If you’re anything like me, then it’s a good idea to write your posts when you have time and inspiration. Before publishing, set your blog to release your new entry in the future. And set the schedule so that your posts are being published at even intervals.

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Are you being ridiculed?

April 1st, 2008

I recently came across a widget for creating filler copy. Its purpose is for designers to have some fake text to use as filler in their designs. (It’s not a designer’s job to write the content, right?)

Here’s what the widget would look like if you installed it on your Mac:

Completely develop principle-centered methodologies with principle-centered catalysts for change.

The joke is that some people really do write this way. Do you? Maybe it’s time to trim out some unnecessary words on your website.

Optimizing your web content

March 31st, 2008

I’ve been focusing a lot on optimization lately.

If you think about it, there are 2 ways that you can increase business results on your website. You can pay more to throw more traffic and more eyeballs at it. Or you can optimize its content so that visitors are more likely to become customers.

One of the key benefits of web content optimization is that it has long-term results. When you pay for an advertising campaign, that only lasts for so long. Optimization efforts produce results long after you’re done.

Here are a few tips in getting started in optimizing your website.

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Importance vs. urgency

March 25th, 2008

ClockA friend of mine always forwards me cheesy self-improvement newsletters. I always read them because every now and then there are great little nuggets of wisdom.

A few days ago, I came across this one from Jeffery Combs about the role of importance versus the role of urgency.

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Your questions about internet marketing

March 20th, 2008

What questions do you have about running a web site? SEO? Internet marketing in general?

You have questions, I have answers!

Book review: The Brand Gap

March 19th, 2008

Marty Neumeier’s The Brand Gap is a quick read that leaves you with a lot. Neumeier left behind prose for this one and presents his ideas in a presentational “white board” format. Once you’ve flipped through, you’ve learned what a brand really is and how to create an effective one.

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Practicing what you preach

March 10th, 2008

Don't be a jackass This is a call to bloggers to practice what you preach and then share your results with the rest of us. If you can’t live up to your own hype, then maybe you should consider not wasting our time with your vapid blog entries.

It’s time for a useful blogosphere, not one riddled with information pollution.

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The mobile paradigm shift

March 4th, 2008

I’m posting this blog entry with my new mobile phone.

As other device manufacturers work hard to catch up, we’re at the beginning of a revolution. It’s time to start thinking about how to best serve users that are connecting to the Web and email through mobile devices.

Web accessibility: another thing to worry about

March 4th, 2008

What do you do for users who can't see your website?Most web designers and web developers ignore accessibility. Now that Target is being sued for not having an accessible web site, the bar is going to be raised for your own site as well. Yes, this is yet another thing to worry about. And no, you should not half-ass it.

If you cater to those with visual impairments, then you will also reap benefits from the world’s most famous blind user: Google. I kid you not.

HTML, the document format of web pages, was designed to be consumed by those with vision impairments, not just by those of us with good eyesight. Once again, everyone has gotten lazy and hasn’t learned how to truly use HTML for this purpose. I’m going to point out a few things that should be done to help improve your site’s accessibility.

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The value of eyeballs

March 3rd, 2008

In the 20th century, the success metric for marketing was eyeballs. But that’s just not enough for the 21st century. Relevance is the name of the game.

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