Some of my work featured on MarketingSherpa
Wednesday, October 22nd, 2008
From MarketingSherpa: Four Strategies to Bend Rules on Landing Pages and Double Conversion Rates
I wish they would have cited me in the places where it was me talking, but I’ll take it. Our team is very proud of this.
The lesson: There are times to follow best practices, and there are times to bend the rules a little. And when you have conclusive data to back it up, you get industry coverage.
