Comments on: Staying in for the long haul http://www.clearcrystalmedia.com/gc/staying-in-for-the-long-haul/ using internet marketing to grow your business Wed, 19 Nov 2008 17:05:23 +0000 http://wordpress.org/?v=2.6.3 By: Chris http://www.clearcrystalmedia.com/gc/staying-in-for-the-long-haul/#comment-76 Chris Mon, 28 Jan 2008 19:31:53 +0000 http://www.clearcrystalmedia.com/gc/staying-in-for-the-long-haul/#comment-76 Of course I'm not wishing 20 years of delayed success on you. ;) You'll want to sell products on your site because you can control your profit margin and such, but I think that you'll also need to look at different distribution options as well. Captive audiences I've heard of are <a href="http://www.apple.com/itunes/" rel="nofollow">iTunes</a>, <a href="http://www.amazon.com/MP3-Music-Download/b/ref=sa_menu_dmusic1?ie=UTF8&node=163856011&pf_rd_p=328655101&pf_rd_s=left-nav-1&pf_rd_t=101&pf_rd_i=507846&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0E5D6K9A1QW723Y6CTY2" rel="nofollow">Amazon MP3</a>, and <a href="http://www.audible.com/" rel="nofollow">Audible</a>. Audiobooks are kind of cool because your content goes directly onto people's iPods! From what I understand, it may be tough to get into iTunes without some sort of agent or major company backing you, but maybe you can find some information about that that I was unable to find myself. You're going to hate to hear me say that you may want to consider producing a free podcast as well. Maybe 15-20 minutes weekly or biweekly? Especially if you're pushing to sell content on your own site, you'll need something freely available where you can gently direct listeners to your own website for extra sales. Places to put "free samples" of your written content (besides your blog) are <a href="http://www.scribd.com/" rel="nofollow">scribd</a> and <a href="http://www.slideshare.net/" rel="nofollow">SlideShare</a>. I especially mention those places because they let bloggers embed the content on their own blogs, much like how YouTube lets you embed their videos into other sites. I recommend posting info there and branding the hell out of it, so that there's no mistake of which website to go to for more info! :) Of course I’m not wishing 20 years of delayed success on you. ;)

You’ll want to sell products on your site because you can control your profit margin and such, but I think that you’ll also need to look at different distribution options as well.

Captive audiences I’ve heard of are iTunes, Amazon MP3, and Audible. Audiobooks are kind of cool because your content goes directly onto people’s iPods!

From what I understand, it may be tough to get into iTunes without some sort of agent or major company backing you, but maybe you can find some information about that that I was unable to find myself.

You’re going to hate to hear me say that you may want to consider producing a free podcast as well. Maybe 15-20 minutes weekly or biweekly? Especially if you’re pushing to sell content on your own site, you’ll need something freely available where you can gently direct listeners to your own website for extra sales.

Places to put “free samples” of your written content (besides your blog) are scribd and SlideShare. I especially mention those places because they let bloggers embed the content on their own blogs, much like how YouTube lets you embed their videos into other sites. I recommend posting info there and branding the hell out of it, so that there’s no mistake of which website to go to for more info! :)

]]> By: Sharon DeLay http://www.clearcrystalmedia.com/gc/staying-in-for-the-long-haul/#comment-74 Sharon DeLay Sun, 27 Jan 2008 20:42:46 +0000 http://www.clearcrystalmedia.com/gc/staying-in-for-the-long-haul/#comment-74 Ugh...I don't have 20 years! We're working our plan right now on what we should be selling on our web site and how to make it so people want to buy it. We're a career coaching business and know it should be in the form of mp3 files and booklets.... Any ideas from you or your readers would be awesome! Ugh…I don’t have 20 years! We’re working our plan right now on what we should be selling on our web site and how to make it so people want to buy it. We’re a career coaching business and know it should be in the form of mp3 files and booklets….

Any ideas from you or your readers would be awesome!

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