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Marty Neumeier’s The Brand Gap is a quick read that leaves you with a lot. Neumeier left behind prose for this one and presents his ideas in a presentational “white board” format. Once you’ve flipped through, you’ve learned what a brand really is and how to create an effective [...]
I complained earlier that I had no branding on my blog, which is still true. But the big hold-up was in my getting off my ass and choosing a logo. Guess what… it’s finally done!
I spent a lot of time deciding on which of my doodlings to use for a logo. Let me explain how [...]
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.