Posts Tagged ‘email marketing’

Don’t write a headline without reading this!

Monday, April 21st, 2008

SEO Black Hat came up with a great tip about writing effective headlines: mimic tabloid headlines.

Think about it: tabloid headlines must grab your attention immediately to get you to make that impulse buy. Sound anything like internet marketing? Hmm… Read the rest of this entry »

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The value of eyeballs

Monday, March 3rd, 2008

In the 20th century, the success metric for marketing was eyeballs. But that’s just not enough for the 21st century. Relevance is the name of the game. Read the rest of this entry »

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