Posts Tagged ‘human factors’

I’ve been focusing a lot on optimization lately.

If you think about it, there are 2 ways that you can increase business results on your website. You can pay more to throw more traffic and more eyeballs at it. Or you can optimize its content so that visitors are more likely to become customers.

One of the key benefits of web content optimization is that it has long-term results. When you pay for an advertising campaign, that only lasts for so long. Optimization efforts produce results long after you’re done.

Here are a few tips in getting started in optimizing your website.

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Technorati Tags: Design, hci, human factors, internet marketing, optimization, usability, web marketing

Web registration forms are important. These forms are often an early part of your visitors’ experience on your website. If these forms are too cumbersome, your visitors will remain just visitors, instead of going to the next level in the relationship.

I’ve noticed some cool innovations in registration forms, so I thought I’d be nice and share.

First, I’ll be talking about a pleasant experience that FreshBooks provides during their online registration process. Read the rest of this entry »

Technorati Tags: freshbooks, hci, human factors, learnability, marketing, registration, usability, web marketing, web usability