using internet marketing to grow your business
Most things should not be designed by committee. This is what you get. While funny, there is a lot of truth that rings from it.
Committees are OK for some things, but not the design process.
Take it from experience. In terms of Internet Marketing, the worst thing that you can do is design a website by committee. The fewer the people involved in the process, the better.
A friend of mine asked if I could explain how to use Facebook for marketing purposes. This is an interesting question because you really need to use Facebook for a while before you really get it. But I’ll take a stab at explaining it.
Aaron Wall came up with the great point that we need to have sections on our sites with articles, separate from our blog entries. Both content types should be written differently and marketed differently.
I, of course, realized this after starting a mini-series of articles on my blog. Something didn’t feel right, so I’m chalking it up as a mistake and moving on.
In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign. There are many roadblocks that Google has in your way that can waste you a lot of dollars. Running a search campaign often is not as simple and intuitive as you would think.
Oh yeah, and my posts will be based on setting up a fake advertisement for marble toilets.
Google likes for you to think that advertising on its AdWords platform is simple. Getting started on AdWords is easy enough, but getting great business results from it is not easy at all.
I’m not going to cover the exact mechanics of running an AdWords campaign in this post, but I am going to tell you what you should expect.
One of the biggest opportunities that any company has on the Web is to own a conversation. Conversations happen in web communities, most of which are referred to as “social media” sites.
Unfortunately, most people think that running a web community is an easy affair. I’ll explain why this isn’t the case, what it really takes to run a web community, and how I’m doing it to promote myself.
SEO Black Hat came up with a great tip about writing effective headlines: mimic tabloid headlines.
Think about it: tabloid headlines must grab your attention immediately to get you to make that impulse buy. Sound anything like internet marketing? Hmm…
Technorati Tags: adwords, Blogging, digg, email marketing, internet marketing, ppc, Search Marketing, technorati, web writing, Writing
I’ve been focusing a lot on optimization lately.
If you think about it, there are 2 ways that you can increase business results on your website. You can pay more to throw more traffic and more eyeballs at it. Or you can optimize its content so that visitors are more likely to become customers.
One of the [...]
What questions do you have about running a web site? SEO? Internet marketing in general?
You have questions, I have answers!
Technorati Tags: design, internet marketing, marketing, seo
Over the course of my career, I’ve been obsessed with best practices. Be they best practices for writing code or for separating responsibilities, I’ve always had dreams of running that well-oiled marketing and technology machine.
If you’re just starting out in working with an internet marketer, you may be a little uncomfortable in knowing what your [...]
About MeI'm Chris Peters, and I'm an addict. I want to make this marketing and technology stuff less of a burden. I hope I can help you out with that.