I’m sure that there are some industries that still need new blogs. But I currently sit in an industry with too many. Internet Marketing is probably one of the wortst industries to be a blogger in because there is so much noise and so many echoes about the same topics.
I don’t fancy myself as a top blogger, but I do enjoy it. I also feel that I have important stuff to say, so I’m going to treat that stuff differently than a blog post. This blog should be for bite-sized ideas, not lengthy articles.
For those of you who have been following along, that means that my mini-series about running an AdWords campaign is not going to be a series of blog entries, but rather a series of articles. Something didn’t feel right about the idea of the mini-series. I’m glad that I could figure it out.
I am going to write a mini-series on setting up and running a fake Google AdWords search campaign. Think mini-series like The Jacksons: An American Dream, only with an abusive blogger instead of an abusive father.
Chances are, your advertisement isn’t going to run smoothly when you start it up. I’m going to help you reduce your chances of wasting money. Believe me, Google is definitely ready to collect it.
Here are the steps that I will describe and illustrate:
Keyword research
Writing ad text
Creating landing pages
Maintaining your campaign
Reporting and metrics
How generic would this be if I didn’t have something to advertise? So, to make things interesting, I will be creating a fake campaign for marble toilets. And I’m going to DOMINATE. Just you watch.
I’ve always wondered how some bloggers do it. How do they consistently release stories? For me, inspiration has always come in spurts. When I write one good post, I more than likely can write 10 more quality posts in the same sitting.
If you’re anything like me, then it’s a good idea to write your posts when you have time and inspiration. Before publishing, set your blog to release your new entry in the future. And set the schedule so that your posts are being published at even intervals. Read the rest of this entry »
Over the course of my career, I’ve been obsessed with best practices. Be they best practices for writing code or for separating responsibilities, I’ve always had dreams of running that well-oiled marketing and technology machine.
If you’re just starting out in working with an internet marketer, you may be a little uncomfortable in knowing what your role is vs. what your internet marketer’s role is. You don’t want to come across as a micro-manager, but you also own the work that you’re paying for, right?
From my side of the table, here’s what I see as the line in the sand for responsibilities. Read the rest of this entry »
When doing internet marketing, it can be very easy to start injecting techno-babble into the conversation. If you’ve worked with an internet marketer, you have probably heard a few words or abbreviations whose meanings you didn’t know.
To help alleviate this, I’ve taken my first stab at writing a glossary of common terms involved with internet stuff.
If you’ve done any reading up on Internet marketing, you’ve probably run across the term RSS. This video by Common Craft does the best job of explaining RSS, so I’ll just leave it up to them.
Now that you know how to use a feed reader, why don’t you subscribe to my feed?
I am going to write a mini-series on setting up and running a fake Google AdWords search campaign. Think mini-series like 
I’ve always wondered how some bloggers do it. How do they consistently release stories? For me, inspiration has always come in spurts. When I write one good post, I more than likely can write 10 more quality posts in the same sitting.