Posts Tagged ‘it’

If you think about the way certain people within your company work, you’ll realize that it’s easy for employees to be removed from customers and even their companies’ own products and services. In a lot of cases, I think the most removed people are in marketing, IT, and senior management.

While it’s not realistic to close the entire gap on this problem, I envision a new work environment where as many people as possible will be forced to eat their own dog food. What if you set up your business to make it a customer of its own products and services? Let’s think about it a little.

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Technorati Tags: adobe, business, contribute, contribute cs3, customer, customer experience, e-commerce, ecommerce, experience, help desk, information technology, it, marketing, product development, support, Technology

There are some good things and some bad things that can come out of paying by the hour. But if you’re a visionary, I think it will rarely help you break through. Read the rest of this entry »

Technorati Tags: hr, information technology, internet marketing, it, marketing, Technology, web marketing

If you’re in business today, you need to know an awful lot about technology.

Let’s play some Buzzword Bingo:

• email
• web sites
• RSS
• search engine optimization
• Google AdWords
• banner ads
• blogs
• high availability enterprise service oriented system architecture

As the tech workforce grows, a lot of people are learning how to use these words to sound smart.

The problem becomes a reality when you need to start trusting someone else to do your marketing and technology. When you go this route, you get a lot of possible outcomes. Incompetence, fear tactics, a damaged reputation in Google. Or maybe you get lucky and hire the right people to do the job.

While I’m growing my own company from an “I” to a “we,” I want to help you out. As large IT companies bully you with stories about the complexities of technology, I’m crying bullshit! The stories will change. Business technology will become increasingly friendlier, and I want for us to be a part of that.

I am of the mind that your technology and marketing should be run by smart, competent people. Everyone has a nightmare to tell about the ego that forces everyone to use crap technology for their company Intranet. Somewhere along the line, people are let in that don’t make very good choices anymore. I want to help you avoid this.

It’s so easy to write a blog about technology and leave most people out. I want for you to understand what great tools and methodologies are out there without confusing you. So come back in a day or 2 and see what else I have to say.

Technorati Tags: business, it, marketing, small business, Technology