Posts Tagged ‘Strategy’

I have a reversible belt that lets me flip it so that it’s either black or brown. Recently, it started squeaking whenever I walk while wearing it. This squeaking is starting to annoy me so much that I wish I would have bought 2 separate belts instead.

This is the kind of trade-off that you need to make when designing a product or service. Do you really focus on a single problem and be the best at it, or do you provide more utility at the cost of adding more complexity?

Ask yourself this. Are you a well-design SUV? Or are you the Homer Simpson car? What kinds of trade-offs can you make to provide a more delightful experience? Is answering every feature request that comes your way destroying your focus?

There’s a balance.

Technorati Tags: design, homer, homer simpson, product design, Strategy, the simpsons

I’m working on building an elaborate marketing and e-commerce system. I just don’t feel like anyone has done it right, so I’m taking a stab at it.

Here’s why I think the other software vendors have done such a poor job: lack of design in their process. I intend to make a system that’s pleasant and easy to use, that “gets out of the way” of users’ tasks. And I’m not going to get there without design. Read the rest of this entry »

Technorati Tags: business, design, management, mission, Strategy, vision

Yesterday, Seth Godin spoke to over 2,000 listeners about the principles of his new book, Meatball Sundae. If you’re in business and haven’t read any of Seth’s work, you need to start now, grasshopper!

Instead of trying to recap it myself with few notes, I’ll have to defer to Chris Hoskin’s recap of the webinar. Really, this recap tells it how it is. Read and learn.

I must repeat the question once more: What can you start doing today that will make a huge difference 10 years from now? Humble yourself and leave your thoughts in the comments.

Ramble: It’s weird to hear myself say that I’ve attended 2 excellent webinars in 2 weeks, but it happened. These webinar folks must be learning that droning on about uninteresting topics is yesterday’s news. Either that, or I’ve learned how to screen out the bad ones!

Technorati Tags: business, chris hoskin, marketing, meatball sundae, raw stylus, seth godin, Strategy, webinar