Posts Tagged ‘web 2.0’

Here’s a serious question to ask yourself. How much do I rely on Google for my business’s success? If Google banned your site from their search results today, what would happen to your business? You probably have a serious problem if Google rankings determine whether you live or die.

You hear stock analysts preach about “diversifying” your stock portfolio to minimize risk. Following that same sound logic, you should ask yourself, just how diverse are my marketing activities?

Here are some alternatives to Google that you should consider. Read the rest of this entry »

Technorati Tags: facebook, google, internet marketing, live, marketing, microsoft, microsoft live, msn, myspace, search, Search Marketing, web 2.0, web marketing, web2.0, yahoo

I attended an excellent webinar on Thursday, hosted by Marketing Experiments.

A key takeaway from the presentation:

Stop bragging. It’s disgusting.

Craft every element of your marketing campaigns around the value that you bring to your customers. Don’t brag about yourself. Nobody wants to hear it.

Technorati Tags: internet marketing, marketing, Social Media, web 2.0

Hilarious video brought to us by the folks at Bring the love back.

Consumers are looking for a relationship with your business. They want for you to do well because they have a vested interest in you. Just be sure to listen when they’re offering advice.

Technorati Tags: Advertising, bring back the love, consumer, funny, marketing, transparency, video, web 2.0

I’ve become all narcissistic and decided to release a list of online tools that I find very useful. The good part: most of them are free!

Recommended online business tools

Software companies like Google and 37signals are lowering the cost of starting a business. You can sign up for free or low-cost software to track Internet marketing activities; draft documents, spreadsheets, and PowerPoint presentations; and even invoice your customers.

One caveat. Be wary of what you are paying in exchange for free software. I’d argue that 37signals offers free trials in order to “hook you” into signing up for paid versions. But what is Google’s motivation for providing free analytics software? Are they using your data in order to make Search better? What does that mean for your site?

I’ve made the trade-off in all of these cases to get my free beer. But always remember these possible implications and their impact on your strategy.

Technorati Tags: 37signals, business, free, free software, google, software, web 2.0