Comments on: Writing ad text: How to run an AdWords campaign http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/ using internet marketing to grow your business Wed, 11 Jan 2012 01:20:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris Peters http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-7632 Chris Peters Tue, 12 May 2009 18:42:49 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-7632 Did you try the actual chevron character, »? Try pasting that sucker in there and seeing what happens... Did you try the actual chevron character, »? Try pasting that sucker in there and seeing what happens…

]]> By: Buy Cake http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-7606 Buy Cake Tue, 12 May 2009 05:32:09 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-7606 Hi Chris Thanks for the really interesting articles. I just tried to add a chevrons ">>" to my cookie delivery ad for <a href="http://www.buycake.co.uk" rel="nofollow">www.buycake.co.uk</a> and it wouldn't let me! Maybe they have tightened up the rules? Hi Chris
Thanks for the really interesting articles.
I just tried to add a chevrons “>>” to my cookie delivery ad for http://www.buycake.co.uk and it wouldn’t let me!
Maybe they have tightened up the rules?

]]> By: Chris Peters http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-2862 Chris Peters Tue, 02 Dec 2008 14:58:45 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-2862 My point is that you should test both capitalized and non-capitalized. See which drives the best clickthrough and conversion rates. Use the data to make your decision, not your personal preference. My point is that you should test both capitalized and non-capitalized. See which drives the best clickthrough and conversion rates. Use the data to make your decision, not your personal preference.

]]> By: johan http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-2860 johan Tue, 02 Dec 2008 08:24:38 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-2860 I Wouldn't Advise Writing Ads In This Fashion : a text with every first letter capitalized = hard to read = I certainly won't click there. I'm not the only one, so be careful what you choose. I Wouldn’t Advise Writing Ads In This Fashion : a text with every first letter capitalized = hard to read = I certainly won’t click there. I’m not the only one, so be careful what you choose.

]]> By: Chris Peters http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-2658 Chris Peters Fri, 21 Nov 2008 15:39:12 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-2658 <p>I work for a company with a decent AdWords budget, and it appears that Google has the system set to keep me from using certain combinations of special characters. It simply won't let me.</p> <p>One combo that I've been successful with has been --> for an arrow.</p> <p>I recently tested >> and was unsuccessful. Looks like I lied in my post!</p> <p>On a side note, I wish I would have exploited this before it was banned. :) http://adverlab.blogspot.com/2008/02/ascii-art-in-google-adwords.html</p> I work for a company with a decent AdWords budget, and it appears that Google has the system set to keep me from using certain combinations of special characters. It simply won’t let me.

One combo that I’ve been successful with has been –> for an arrow.

I recently tested >> and was unsuccessful. Looks like I lied in my post!

On a side note, I wish I would have exploited this before it was banned. :)
http://adverlab.blogspot.com/2008/02/ascii-art-in-google-adwords.html

]]> By: Sam Paul http://www.clearcrystalmedia.com/gc/writing-ad-text-adwords-campaign/comment-page-1/#comment-2586 Sam Paul Wed, 19 Nov 2008 20:18:00 +0000 http://www.clearcrystalmedia.com/gc/?p=177#comment-2586 Depending on the size of the company you can get away with certain rules such as using certain characters. http://www.adwordscorner.com Depending on the size of the company you can get away with certain rules such as using certain characters.
http://www.adwordscorner.com

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