Are your URLs cool?
Tuesday, November 13th, 2007Ask Tim Berners-Lee, father of the web: Cool URIs don’t change
Posts About Design & CSS
Finally: How SEO helps with Information Architecture
Thursday, September 13th, 2007SEO is indeed related to other user experience disciplines: usability, accessibility, and search usability. In my final part of this series, I would like to talk about how it gives a helping hand to Information Architecture (IA). Strap in for one last look at a more altruistic view of SEO. You may not see anything [...]
Actually using the power of CSS
Wednesday, September 12th, 2007One of my clients recently voiced a concern over the colors on her site. She felt that they were a little “off-brand” from the direction her print materials were going. Thanks to CSS, I was able to sit down with her for no longer than a half hour with Fireworks and Dreamweaver open. We picked [...]
How SEO improves usability
Friday, August 24th, 2007Let’s talk about how SEO helps out with the usability of your web site. If you’re doing Search Marketing the Right Way™, you’re purposefully improving the user experience on your web site. I’ve been explaining the virtues of SEO over the past few posts. Now we know why SEO is good for accessibility and the [...]
How SEO improves web accessibility
Tuesday, August 21st, 2007Good search marketers are starting to make a positive impact on web accessibility. Many search marketers say that Google is the ultimate blind user anyway. Most everywhere, web accessibility still remains low on the totem pole of priorities. Let’s dive deep into the realms of user experience and talk about how good SEO can improve [...]
SEO improves the experience of searching for information
Thursday, July 26th, 2007Most web users turn to Google or Yahoo! to find information or products that solve their problems. Spam aside, qualified searchers want to find you! It is up to you as a search marketer to be the hero and make it so that you can be found in these search engines. Technorati Tags: seo, copywriting, [...]
Blog Series: Why Search is a user experience issue
Thursday, July 26th, 2007Many think of Search Engine Optimization as wizardry to get high rankings in search engines. It is true that high rankings are one measurement of success. But there are elements of SEO that helps improve your site’s user experience. Let’s see SEO helps out with other areas of user experience. Technorati Tags: seo, search marketing, [...]
Face it: you need bigger font
Monday, June 11th, 2007Like it or not, a lot of your sites’ visitors wish that you would increase the default font size on your site. Finally, technology is starting to facilitate this, but why is no one willing to change along with it? Technorati Tags: design, font, web design, web, css, accessibility, usability, html
Practical CSS style guide
Thursday, June 7th, 2007[Update: Will Jessup appears to have taken down his blog. But here is the style guide that he linked to in his post.] I love Will Jessup’s suggestion for creating a style guide for your site. (Note: This is the archived post on Way Back Machine.) I think the most confusing part would be figuring [...]
Using non-breaking spaces to help with branding
Monday, June 4th, 2007You hear marketers yammer on about branding. A lot of it has validity, so you want to help out in your web marketing initiatives. So why would you want your company’s 2-word name to be split onto 2 separate lines? Let me show you why this is bad in your web marketing and how to [...]
