Posts About Marketing & Strategy

Blogs, blogs, blogs

Friday, November 9th, 2007

I have 3 clients, and 2 of them want blogs. I have a girlfriend that is lucky to have a tech-savvy boyfriend (depending on who you ask), and she wanted a blog. I even want another blog (for reasons that I will discuss later). All web developers would benefit from knowing how to design around [...]

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On white hat link building: amen!

Thursday, September 20th, 2007

I have to be a pointer today and regurgitate some great posts on Webmaster World. A couple commenters do a great job of explaining their views on link building in an altruistic, white hat manner. I’m only spewing this forth on my blog for the sake of the fact that they’ll probably pull the post [...]

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Web 2.0 and the hierarchy of needs

Monday, September 17th, 2007

Thanks to RAW STYLUS for pointing us to a great slide show from eBay’s Rolf Skyberg about Web 2.0′s place in our era:

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Blogs about SEO bore me

Friday, September 14th, 2007

For the most part, you can group all blog postings about SEO into a few categories. This opens a hole in the blogosphere that needs to be filled with something remarkable. This goes to prove that it’s hard to be remarkable in this field. Technorati Tags: seo, blogs, search, google, search marketing, search_marketing

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Finally: How SEO helps with Information Architecture

Thursday, September 13th, 2007

SEO is indeed related to other user experience disciplines: usability, accessibility, and search usability. In my final part of this series, I would like to talk about how it gives a helping hand to Information Architecture (IA). Strap in for one last look at a more altruistic view of SEO. You may not see anything [...]

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How SEO improves usability

Friday, August 24th, 2007

Let’s talk about how SEO helps out with the usability of your web site. If you’re doing Search Marketing the Right Way™, you’re purposefully improving the user experience on your web site. I’ve been explaining the virtues of SEO over the past few posts. Now we know why SEO is good for accessibility and the [...]

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Book Review: The Dip

Tuesday, August 21st, 2007

I agree with my colleague Eric Myers’s sentiments that The Dip is basically a 70-page blog post by Seth Godin. That aside, I see this book as being useful for someone who wants or needs change (“someone” can equal “an organization”). The book forces you to question which pursuits you should continue. Godin also forces [...]

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How SEO improves web accessibility

Tuesday, August 21st, 2007

Good search marketers are starting to make a positive impact on web accessibility. Many search marketers say that Google is the ultimate blind user anyway. Most everywhere, web accessibility still remains low on the totem pole of priorities. Let’s dive deep into the realms of user experience and talk about how good SEO can improve [...]

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SEO improves the experience of searching for information

Thursday, July 26th, 2007

Most web users turn to Google or Yahoo! to find information or products that solve their problems. Spam aside, qualified searchers want to find you! It is up to you as a search marketer to be the hero and make it so that you can be found in these search engines. Technorati Tags: seo, copywriting, [...]

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Blog Series: Why Search is a user experience issue

Thursday, July 26th, 2007

Many think of Search Engine Optimization as wizardry to get high rankings in search engines. It is true that high rankings are one measurement of success. But there are elements of SEO that helps improve your site’s user experience. Let’s see SEO helps out with other areas of user experience. Technorati Tags: seo, search marketing, [...]

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