using the right technology at the right time
Eric Enge reflects on a discussion at the Search Engine Expo called “Are bid management tools dead?” and takes away 4 great pieces of advice: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your landing pages, because they can dramatically influence the cost [...]
You hear marketers yammer on about branding. A lot of it has validity, so you want to help out in your web marketing initiatives. So why would you want your company’s 2-word name to be split onto 2 separate lines? Let me show you why this is bad in your web marketing and how to [...]
Penelope Trunk wrote an interesting post on 4 words that sound nice when spoken, but not in email. Man, they make a lot of sense too, especially when she explains context. Here they be: Please Okay Fine Thank you I’m also proud to report that I made 2 of these mistakes in an email I [...]
Yesterday, Google released a new feature under the Diagnostic tab in Google Webmaster Tools called URL Removals. With this tool, you can do 4 different actions to remove URLs from Google’s index and/or cache: Individual URLs: web pages, images, or other files Remove outdated or blocked web pages, images, and other documents from appearing in [...]
Want to make sure that your server-side redirects are working as intended? You don’t want to anger the Google Gods by using the wrong redirect, do you? Make sure that your web developers followed through on using the correct redirect code with InternetOfficer.com’s Redirect Checker service. Just paste in the URL that performs the redirect, [...]
MVC. The sad story of Model View Controller. On a side note, a very talented .NET developer I know didn’t even know what MVC meant. Web Services. Why SOAP is like CORBA, why CORBA failed, and why REST makes sense for the Web. Tim O’Reilly claims that 95% of Amazon’s web services traffic comes from [...]
Probably the biggest annoyance in developing government web sites has been the overuse of the PDF format. But the problem extends beyond government sites. On the web are hordes of PDFs. I’ve been taught over the years that PDF is not optimal for delivering content over the Web, but I’ve recently discovered more information that [...]
I love Don Norman’s The Invisible Computer. It is packed with so many great ideas and observations that I cannot share them all with you without writing a book myself. So here are the basic points of the book. Technorati Tags: usability, book review, technology, marketing
Podtech.network links to a speech that is a great overview of how building a Service Oriented Architecture (SOA) relates closely to the idea of Web 2.0. This popular software engineering technique helps turn your content into services, and vice versa. I think a SOA helps turn software products into flexible investments, rather than the inflexible [...]
ICE is back! ICE = Improving Customer Experience. Are you pissing off your customers? After a small hiatus, Eric Myers brings back his terrific blog that challenges you to think about the answer to this question. Myers is huge into usability (I may not have known anything about it today if it wasn’t for him), [...]
About MeI'm Chris Peters, and I'm a lover of web design and development. I'm based in Columbus, Ohio. Follow me as I have successes and struggles in this fast-moving technology environment.
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