using the right technology at the right time
I have to be a pointer today and regurgitate some great posts on Webmaster World. A couple commenters do a great job of explaining their views on link building in an altruistic, white hat manner.
I’m only spewing this forth on my blog for the sake of the fact that they’ll probably pull the post down [...]
For the most part, you can group all blog postings about SEO into a few categories. This opens a hole in the blogosphere that needs to be filled with something remarkable. This goes to prove that it’s hard to be remarkable in this field.
Technorati Tags:
seo, blogs, search, google, search marketing, search_marketing
SEO is indeed related to other user experience disciplines: usability, accessibility, and search usability. In my final part of this series, I would like to talk about how it gives a helping hand to Information Architecture (IA). Strap in for one last look at a more altruistic view of SEO. You may not see anything [...]
Let’s talk about how SEO helps out with the usability of your web site. If you’re doing Search Marketing the Right Way™, you’re purposefully improving the user experience on your web site.
I’ve been explaining the virtues of SEO over the past few posts. Now we know why SEO is good for accessibility and the general [...]
Good search marketers are starting to make a positive impact on web accessibility. Many search marketers say that Google is the ultimate blind user anyway. Most everywhere, web accessibility still remains low on the totem pole of priorities. Let’s dive deep into the realms of user experience and talk about how good SEO can improve [...]
Most web users turn to Google or Yahoo! to find information or products that solve their problems. Spam aside, qualified searchers want to find you! It is up to you as a search marketer to be the hero and make it so that you can be found in these search engines.
Technorati Tags:
seo, copywriting, writing, marketing, [...]
Many think of Search Engine Optimization as wizardry to get high rankings in search engines. It is true that high rankings are one measurement of success. But there are elements of SEO that helps improve your site’s user experience. Let’s see SEO helps out with other areas of user experience.
Technorati Tags:
seo, search marketing, usability, hci
Eric Enge reflects on a discussion at the Search Engine Expo called “Are bid management tools dead?” and takes away 4 great pieces of advice:
Use a bid management tool to manage the long tail of your campaign.
Stay focused on your ad copy and your landing pages, because they can dramatically influence the cost and conversion [...]
Yesterday, Google released a new feature under the Diagnostic tab in Google Webmaster Tools called URL Removals. With this tool, you can do 4 different actions to remove URLs from Google’s index and/or cache:
Individual URLs: web pages, images, or other files
Remove outdated or blocked web pages, images, and other documents from appearing in Google [...]
Want to make sure that your server-side redirects are working as intended? You don’t want to anger the Google Gods by using the wrong redirect, do you?
Make sure that your web developers followed through on using the correct redirect code with InternetOfficer.com’s Redirect Checker service. Just paste in the URL that performs the redirect, [...]
About MeI'm Chris Peters, and I'm a lover of web design and development. I'm based in Columbus, Ohio. Follow me as I have successes and struggles in this fast-moving technology environment.
You are currently browsing the archives for the Search Marketing category.