Posts About Search Marketing

Unskilled ColdFusion developers can kill your search rankings

Monday, February 27th, 2006

I’ve run across a significant blunder twice in the past couple months when it comes to using <cflocation> for redirects on public web sites. Unless you are explicitly trying to remember the user’s session, pass a value of false for the addtoken attribute. For example:

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How to delete web pages without affecting your search rankings

Thursday, November 24th, 2005

In my recent blog migration, I had to make decisions on how to guide my site’s visitors from the old pages to the new URLs generated by the new blog system. These “visitors” I just mentioned also include search engine spiders. When you redesign any portion of your site, think twice before deleting the old [...]

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Your site will search engine optimize itself

Sunday, October 23rd, 2005

I’ll admit that I ego-surf every few months to see how this Web site is doing in the major search engines. I’m happy to say that my site now appears in the first results page on a search for “Chris Peters” on Google and MSN Search. Also, Google is now indexing my dynamically generated blog [...]

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Creating search engine friendly links to dynamic pages

Saturday, June 18th, 2005

First off, I apologize to any of you who have subscribed to my feed and are now receiving duplicate copies of my last five blog entries. It’s due to a change I’ve made to my site that I am about to discuss. Those who read my last blog entry know that I am annoyed by [...]

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